ABOUT

This British brand of mattresses has succeeded in establishing itself as a reference in the world. Following the launch in France in 2021, the subsidiary realizes that the branding is not adapted to this new market. They want to reposition themselves completely, to be more upscale, minimalist, refined, warm.

I had the chance to work independently on the complete rebranding (only the logo remains), with a new charter, a new website, and the art direction of a new photo shoot.