ABOUT

The brief was to re-create the iconic mark of the Toohey's Stag and I started this with 3 days of sketching concepts. Some of these sketches were closer to the original mark and others were pushing the mark away from this to create something new and exciting. Barker Brand Partners opted to develop one of the more adventurous sketches which I then developed into vector. Refinements were then made and the new pack concepts were presented to the client who embraced this bold new design for their brand.