ABOUT

NIVEA FOR MEN wanted to strengthen the association between their brand and their sponsorship of the England football team ahead of Euro 2012. So we were asked to create a digital campaign based on their ‘Preparation is Everything’ positioning.

The solution was the Great Football Experiment. A genuine experiment, its aim was to see if world-class coaching from the likes of England legends: Terry Venables, Ray Wilkins and Ray Clemence could turn an average Sunday league team into a one capable of beating a team of ex-England professionals.