ABOUT

As a proud sponsor of Real Madrid, Hisense was launching a limited-edition product line that would send Los Blancos fans into overdrive. They wanted a launch video that would generate some serious buzz.

The challenge? We had some a lot of ground to cover – cutting-edge innovation, premium features, and exclusive Real Madrid design elements that fans would obsess over. Every detail needed its moment to shine.

We could have made a slick but standard product video – but why settle standard when you have Real Madrid? So we got the champions themselves to sing about these champion products. Literally.

Using the product features, we created an earworm of a song that communicated all that you needed to know about this need-to-buy line. We used short words “See it. Link it. Feel it. Show it.” that got people to understand the product features. These main film and the cutdowns were put across Hisense’s social pages.