ABOUT

After successfully launching their Real Madrid partnership, Hisense wanted to close out the year with a high-impact campaign that would drive sales of key products. But this time, the focus needed to shift.

While the partnership celebrated the champion spirit of both brands, much of the storytelling centered on experiencing that spirit at Santiago Bernabéu. To drive sales of home appliances and electronics, we flipped the script – inviting fans to bring the champion spirit home and experience the same game-day greatness with Hisense’s innovative products.

We helped Hisense launch “Bring the Champion Spirit Home,” a social and digital campaign that made every home a stadium, every fan a champion, and every moment an opportunity to go beyond glory.

The campaign connected Hisense products and the home viewing experience directly to the ways Madristas enjoy game day in-stadium.

Fans embraced the campaign, driving 187M impressions – 25% above goal – and 38M video views in just four weeks. By bringing the champion spirit home, Hisense turned every fan’s living room into the ultimate game-day experience.