ABOUT

An official sponsor of UEFA EURO 2024, Hisense wanted to stand out amid the clutter of tournament advertising. The goal? Create a campaign that not only promoted key products but also left a lasting impression on fans – reinforcing Hisense as a brand synonymous with reliability and innovation.

While most brands opted for the star strikers, we flipped the script. Instead of celebrating the goal scorers, we championed the shot-stoppers. The keepers. The unsung heroes who, like Hisense products, are always dependable when it matters most.

“Beyond Glory” paid tribute to the goalkeepers who always come in clutch at crunch time, just like how Hisense products perform – day in, day out. We brought this to life with a fully integrated campaign across digital, social, and on-site activations, featuring goalkeeping icons Manuel Neuer and Iker Casillas.

The campaign made waves across digital, social, and OOH with its unexpected twist. We even had the ‘brick walls’ of the EUROs take over actual brick walls in Germany, and sent fans on a frenzied hunt for ‘hidden murals’ of these legends for a chance to win tickets and other prizes.

The campaign scored big with fans: 934M+ impressions, 38M+ engagements, 480M+ video views, with 239K new social followers.

By spotlighting football’s unsung heroes, Hisense’s “Beyond Glory” didn’t just promote products – it highlighted the importance of reliability. Because true greatness isn’t about flashy moments; it’s about always delivering when it counts.