ABOUT

THE PROJECT
A pet it's not an object
Um animal de estimação não é um objecto

Campaign to support União Zoófila (association for animal in distress) that relies on donations only.

This was an academic project.


+ A4 trifold leaflet
The idea was to design a simple, easy to print leaflet that would be engaging. The leaflet would be distributed in public spaces.
It has a detachable side with instructions to build an origami dog, as a metaphor. All the info about the association
and ways to donate are being displayed and repeated on the front, forming a pattern to the origami dog.
This was a way of saying that a pet it's not an object and therefore should not be treated as one.

+ 25s video clip
The video clip shows the origami dog, as a representation of a real pet, being left behind by its owner.
The dog stays still on the road while the owner drives away. The focus is on the dog and it is meant to represent
the fragile position of a pet left alone on the road.


BRIEF
To create a campaign to stop animal abandoning and help raise donations such as food, medication and blankets.
Create a name for a campaign and a marketing strategy. I had the logo and website as a starting point to this project.
It would be necessary to have a print object and a TV video clip with 25s time limit.
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MY ROLE
Art direction, leaflet design, artwork, print, infographics, video production and editing.