ABOUT

A real life experiment that proves that mums are worried about their kid's stains more than they think.

Films
We were shooting in Argentina for two markets - Latin America and China. The film has received a huge success and many other markets (Bolivia, Chile, Uruguay, Paraguay, Turkey, Indonesia, Vietnam...) have been adapting it.

Interactive Test
Mums discover what type of mum they are by taking the Messy Learning Test, an interactive piece that tests their tolerance to stains. In this test, a series of videos show different kids getting messier and messier and entice mums to stop when it all gets too much for them.

My Role
I've been working on this project as a creative from the concepting stage, through the production - being at the shoot in Argentina, to the end delivery - designing the logo and banners.