ABOUT

Stella is a self-initiated project that started in 2021, that has evolved through the years.

Who is Stella – Stella is a fictitious fashion brand that cares about sustainability and slow-fashion. The essence of the brand is elegance, quality and comfort with a genuine care for the environment. The brand’s focus is on natural fabrics and production, translated by soft imagery, textures and watercolours. A logo with full brand identity was created and a website that carry through the brand experience.

The project started with a style scape created with Milanote. It presents the brand's look and feel. Imagery, colour palette, textures and fonts were defined and create the final brand vision.
A logo was developed, it is a simple font that was tweaked to create a more rounded and simple brand mark. It is feminine and has a slight 'retro' look.

The whole brand identity was transposed into the website. Colour palette and textures are intertwined in the layout. The script font acts as an accent here and there. Watercolours were created to illustrate the brand's eco-friendly philosophy and add warmth to the layout.