ABOUT

The product:

EarthX launched Product Origin, a platform that allows brands to demonstrate product provenance and to graphically display on a 3D globe or 2D map the supply chain data. The platform called the ‘Visualiser’ is what the end-user see. It is embeddable in the brand’s website and customisable. It is a powerful tool that creates an engaging immersive experience while helping brands’ transparency.

The brief:

EarthX needed help with the user interface to create a smooth user experience that display multiple levels of data and a clean, easy to use UI. The challenge was for the UI design to also work on mobile with minimum clicks.

The solution:

The user journey was reduced to a few clicks and the various levels of data to be visible in one screen, with enough space for the map visualisation. The UI can be customised to the brand’s identity while keeping the same structure and experience for EarthX’s clients.