Vanessa De Beaumont Jr. Copywriter

ABOUT

Budweiser decided to forego its iconic in-game Super Bowl airtime and reallocate those funds to support vaccine awareness and education through a partnership with the Ad Council and COVID Collaborative’s COVID-19 Vaccine Education Initiative. The commitment was announced with digital film Bigger Picture, featuring real stories of resilience over the past year. Budweiser’s decision to miss the Super Bowl and instead support vaccine awareness and education resonated with both media and consumers, resulting in the most successful Super Bowl campaign in Anheuser-Busch history.

MADEIT CREDITS

  • Anheuser-BuschClient
  • 1st AveProduction Company
  • Allison + PartnersPR
  • Ashley CahillDirector Corporate Social Responsibility
  • Azania AndrewsVP, Consumer Connections
  • Barbara KaralisSenior Business Affairs Manager
  • Brenda Morrison FellExecutive Producer
  • Cecilia SalgueroSenior Producer
  • Cesar VargasChief External Affairs Officer
  • Code3Media Placement
  • Corey RubinDigital Media Manager
  • Cosmo Street EditorialPost Producing Company
  • Curtis CajaAssociate Creative Director
  • DAVID MiamiAdvertising Agency
  • Eddie MoyeDigital Media Manager
  • Elizabeth TorrienteBusiness Affairs Manager
  • Georgia TaylorSenior Art Director
  • iProspectMedia Placement
  • Jean ZamprognoGroup Creative Director
  • Jennifer MorrisVP, Communications
  • Jenny GobelManagement Supervisor
  • Joao ViegasSenior Art Director
  • Jonathan VingianoCopywriter
  • Jose SanchoAssociate Creative Director
  • Juliana WursburgerSr. Director Media
  • Kody BabbBudweiser Sports Marketing Director
  • Lacey CliffordSr. Director Communications
  • Larissa CocchiaroOperations Coordinator
  • Laurel Van TasselDirector Digital Media
  • Lime StudiosMix Company
  • Makena RiendeauManager Communications
  • Marcel MarcondesChief Marketing Officer
  • Marisa SiegelSr. Director Marketing
  • Matias CandiaAssociate Strategy Director
  • Matt DavisHead of U.S. Sports Partnerships
  • Monica RustgiVP, Budweiser Marketing
  • Nick SylviaDigital Brand Manager
  • Pancho CassisGlobal Chief Creative Officer
  • Paolo ProvincialiVP, Media Data
  • Paula VampreGlobal Chief Strategy Officer
  • Sarah DembkowskiSenior Copywriter
  • Scott DeckerSr. Media Manager
  • STALKRImage Clearance Licensing
  • Studio AwesomeVO Record
  • Sylvia PanicoGlobal Chief Operating Officer
  • Veronica SperrySr. Brand Manager
  • * Ricardo HoneggerManaging Director
  • * Found Objects Music ProductionsMusic & Sound Company
  • * Vanessa De BeaumontSenior Copywriter
  • * Fernando PellizzaroGroup Creative Director
  • * Stefane RosaGroup Account Director
  • * D&AD
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Bigger Picture

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