ABOUT

Self-initiated mock advertorial series for a fictional condominium complex.

The idea was to illustrate a bulbous, teetering on ludicrous structure presented here as a desirable dwelling for discerning city denizens.

Hubris was the germ-word that gave the idea traction, but it's also a word that one could imagine getting hijacked and re-appropiated for a marketing campaign- the original meaning and connotations of the word somehow (sadly) becoming irrelevant.​​​​​​​