Valerie Madon Chief Creative Officer

ABOUT

In India, life threatening diseases like dengue and malaria had been at an all-time high, despite it not being the monsoon season. Indians often use mosquito repellent coils to fight mosquitoes inside the home, but the real problem was outside: authorities found that garbage collection points were acting as breeding grounds for these diseases. So Maxx Flash, a mosquito repellent brand, introduced The Killer Pack. Its 100% biodegradable, innovative packaging was lined with 5% Active Probiotic Bacillus thuringiensis, which kills mosquito larvae when disposed in garbage dumps, dustbins and stagnant water, helping to break the vicious cycle.

AWARDS

Cannes Lions

MADEIT CREDITS

  • Maxx FlashClient
  • Ajinkya ShindgikarCreative
  • Akshay MadhavanDirector
  • Ashwini BhavsarCreative
  • Balbinder HoonjanClient Executive
  • Gaus KaziEditor
  • Harish JadhavArt Director
  • Ipsita BarikCreative
  • Junaid PandrowalaProducer
  • Monkey On Hot BricksProduction Company
  • Mukund OletyChief Creative Officer
  • Sachin NarkarDirector of Photography
  • Saurabh PalEditor
  • Sejal ChoudharyClient Executive
  • Shabbir MotiwalaProducer
  • Shivali SharmaCreative
  • Sunil ShindeAssociate Creative Director
  • VMLY&R IndiaAgency
  • VMLY&R MumbaiAdvertising Agency
  • * Cannes Lions Winners 2022
  • * MAHESH AMBALIYAAssociate Creative Director
  • * Valerie MadonChief Creative Officer
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