Valerie Carlson
Chief Creative Officer
ABOUT
The Malts rebrand transformed a fragmented platform into a luxury digital destination that celebrates the heritage and craftsmanship of Diageo’s Single Malts. The redesign sought to over-achieve on brand metrics like awareness and engagement, improve brand health by elevating consideration, foster behavioural change, and deliver long-term growth.
MADEIT CREDITS
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DiageoClient
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Critical Mass -
Valerie CarlsonChief Creative Officer -
David SkerrettGroup Strategy Director
Back to Malts - Rebranding and Redefining the Consumer Experience project
Karolina Demina
Branding and Motion Designer, Freelance
Kazakhstan
Karbon Architecture & Design Agency
Turkey