ABOUT

Mars Wrigley and Razer launched RESPAWN, a gum and mints brand designed for gamers, with a campaign built around the platform “Get Lost in the Game.” Grounded in gamer research and streamer interviews, the work celebrated immersion through fast-paced, gaming-native creative. The team created custom game worlds, animation, practical effects, and streamer-inspired stories, producing 65 social videos across platforms. The campaign built brand and product awareness, earned recognition in gaming communities, and helped RESPAWN gain more shelf space nationwide.