ABOUT

BUSINESS DESCRIPTION:
Sew N Sew is a handcrafted bag and accessories brand that proudly utilizes locally sourced textiles for all its creations.

AUDIENCE:
Free-spirited, countercultural women who seek to authentically express themselves through the Bohemian movement and ethnic fashion.

PROJECT GOAL:
Sew N' Sew sought to create a professional visual identity to strengthen its brand presence and stand out from similar local and online competitors.

ATTRIBUTES:
Bohemian, Elegant & Feminine

LOGO SYMBOL:
The logo features a sun symbol, intricately composed of various elements that each carry distinct symbolism. These shapes represent key attributes.

Moon: Feminity
Sun: Energy
Sunrays: Shine, Handcraft & Stitching
Eye: Soul & Authentic Self

BRAND COLORS:
To fully portray the Bohemian spirit, earthy & warm colors were selected for the brand's color palette.

Primary Color: Boho Blush
Secondary Color: Golden Gypsy

FONT:
An elegant & curvy serif font was selected to complement the visual identity.