ABOUT

The "Challenge the Challenger" campaign by NatWest, developed in partnership with VaynerMedia EMEA, is a social-first video series launched in August 2024. It features former Team GB athletes discussing their business journeys while putting host Daniel Ashville through intense, sport-specific workouts.

Athlete Partnership: Olympian gymnast Beth Tweddle, Britain's most successful female gymnast, is featured in an episode where she guides host Daniel Ashville through gymnastics-inspired workout moves while discussing her transition into business with Beth Tweddle Gymnastics.