ABOUT

Live Vegan is a brand for a company who sells vegan food.
The client wanted a new logo and a packaging proposal for almond and soya milk.

I thought about different logos proposal and I decided to develop two different ideas.
The first one is to draw a deer face using the leafs. The meaning is to link the purity and wisdom of the deer with the leafs and trasmit this message to the customer who is buying the product.

The second option is to connect the meaning of the leaf (Nature) to the human fingerprint.

The costumer decided for the second option where is more direct the link between human and nature.

The packaging I develop reminds the old way to sell milk in the glass bottles.
Attached to the bottle there is a ticket made with recycle paper with all the details of the product.