ABOUT

This was a project for the Academy of Fine Art of Bologna - Fashion Design exam.

The brief was about designing a logo for a fashion retailer.
I decided to call the Idra company as the largest constellation of our sky.
In Idra mythology is a sort of dragon, so I decided to draw a dragon silhouette plus the constellation of Idra.

I decided that the Idra company sells competing swimming costumes and is a competitor of swimming brands such as Arena and Speedo.
The brandbook is a foldable A3 that reduce itself in a square shape. Each page face has a motivational quote and an image of famous swimmers.