Valentina De Marchi junior designer

ABOUT

CONCEPT:
As I firmly believe in the power of design in making the difference in people’s lives, I wanted to investigate further how advertising was in the past and how it is now. By exploring it in all its aspects, I discovered the effects it can have on the audience and the importance of designers to follow ethical codes on their work.

OUTCOME:
An essay where the reader is taken through a journey of the positives and the negatives aspects of advertisements. The use of red as the background colour wants to create a feeling of alert in the reader. The aim is to reiterate further the dangerousness of advertisements when promoting misleading messages.

ADVERTISING AND ITS HIDDEN POWER

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