ABOUT

BRIEF:
Aiming to tackle food waste, I focused on one of the reasons for which people through away edible food: its imperfection.
CONCEPT:
Perfection is promoted every day by advertisements, social media etc., and this desire for perfection is reflected also on food.
OUTCOME:
An educational campaign, followed by events and products, which wants to demonstrate that imperfect things are not always that ‘bad’.