ABOUT

BRIEF:
1 in 10 in the women and girls in the UK cannot afford sanitary products. How can we raise awareness on this issue?
CONCEPT:
The idea is to raise awareness as well as call to action those who
make the law. It is unacceptable to still witness in 2021 sanitary products poverty. Menstrual
products should not be a luxury but rather a right for everyone.
OUTCOME:
A campaign that highlights how unfair is to make luxury something needed for hygiene and health. The choice of using women that would not be expected in certain situations came to wake people up, making them realise the seriousness of the matter.