ABOUT

Samsung Bioepis

Samsung Bioepis started with the question, “How can we bring joy and happiness back to sick patients?” and began to create graphic motifs that would have a more positive impact on them. We wondered what kind of design could deliver a better customer experience during the process of carrying and using the product, breaking away from the conventional medicine package design that focuses solely on providing information. Taking inspiration from the moments of joy that nature evokes while walking on the beach or touching pebbles, the concept of "Pure Joy" came to life.

We developed various graphic motifs inspired by nature and used the characteristics of each form to indicate the contents and functions of the product. Organic shapes were used to evoke feelings of peace often felt in nature with the hope of bringing comfort to the suffering patients. The finished design is a collective attempt to go beyond treating the disease physically and ultimately provide a more positive experience to the whole treatment process.