ABOUT

Brief: Part of an ongoing work turning an existing website responsive, I wanted to create better user journeys and overall experience. In order to do so, I had to know who are users are and therefore conducted research into the field and created the personas.

Challenges: The website is used by a wide variety of users from all types of life, job types, age and background. It was hard to take the ‘typical’ persona approach of giving each a social economic background and a story. Also, the research showed many users were using other services and parts of the site. Until this research the business was unclear as to how many and how those users ‘shift’ between the services provided.

Skills: Market research, interviews, user testing.

Results: Breaking my research down I found similarities in mind sets of users and behaviours which went across all ages, sexes and background. I therefore highlighted those different sets of behaviours in each persona, highlighting their unique journeys and how they interact with the other parts of the site not accounted for.