ABOUT

The Imagine Appeal, is a Liverpool based charity dedicated to raising funds to support the vital medical work and groundbreaking research that takes place at Alder Hey, the busiest children’s hospital in the UK and one of the top three of the largest standalone children’s hospitals in Europe, caring for more than 270,000 patients each year.
Alder Hey has been at the forefront of paediatric care for almost 100 years, and in 2015 will move into a new state of the art purpose built hospital. As part of this process, the charity has been tasked with raising in excess of £60million to facilitate the build.
To aid the fundraising process, the Imagine Appeal rebranded to the ‘Alder Hey Children’s Charity’. USP Creative won a five way national pitch to create a brand identity that would unite Alder Hey Children’s Charity with the hospital and reposition them as one of the most important NHS organisations internationally.
Known for their strength, wisdom, care of the entire family and incredible memories, Oli the Oliphant was created in the spirit of an elephant to embody all the core values and qualities that make Alder Hey unique.
Oli has been developed as a source of strength and comfort to children and their families using fuzzy felt textures to make him tactile, stitching to represent the care and attention that Alder Hey offers, a large ear to demonstrate listening and a smile to show a reliable and trustworthy nature.
USP Creative has developed the entire Oli brand, which includes a suite of fundraising collateral and merchandise for the charity, new websites and digital platforms and will be rolled out across the entire Alder Hey NHS Foundation Trust.