ABOUT

The Moleskine X Hasbro collaboration was a project close to my heart, as we developed two ranges based on Hasbro's iconic IPs: Transformers and Monopoly.

As a huge fan of Transformers during my childhood, working on this project held a special significance for me. It involved meticulous account management as we navigated the collaboration process. Moleskine required a significant amount of artwork to curate the bespoke collection. However, due to limitations on the use of artwork from the 'Hasbro Vault,' we had to blend both old and new artwork to craft compelling narratives for the products.

The final result was a hit among fans! The combination of nostalgia with innovative design elements resonated well with our audience, resulting in widespread acclaim for the collaboration.