Usha Chauhan Brand Partnerships

ABOUT


The apparel collaboration between 20th Century Fox Consumer Products and Drop Dead focused on developing a comprehensive range of apparel and accessories inspired by two beloved characters from The Simpsons - Itchy & Scratchy.

My role involved overseeing client and account management, from ideation to launch, ensuring seamless coordination and communication between all stakeholders. I owned the product roadmap, guiding the project through each stage of development with a keen eye on delivering high-quality products that resonated with fans.

Additionally, I led the delivery of a 360-degree campaign strategy, leveraging various marketing channels to maximise brand visibility and engagement. Managing key stakeholder perspectives was crucial, ensuring that the collaboration met the expectations and objectives of both 20th Century Fox Consumer Products and Drop Dead.

MADEIT CREDITS

  • Drop DeadClient
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