ABOUT

Alibaba is a website portal that enables global trade amongst small and medium sized business, allowing them the same trade benefits of large organisations.

Hub developed a blend of content for Alibaba with the primary purpose of inspiring people to follow their business dreams and ambitions – emotionally connecting them to the wealth of possibilities that Alibaba can generate.

This included 6 animated Explainer animations that detailed Alibaba's products in addition to a 6 part broadcast series – Pop Up, Start Up, a broadcast and online commercial and 8 customer case study videos.