ABOUT

Urbanara is an e-commerce startup specialising in high quality homewares for affordable prices. As Senior art director & lead designer (on- and offline) & team manager, it became my task to gradually freshen up the outdated digital visual identity together with my team.

The main goal was to increase conversion by strengthening the brand identity and the key selling points throughout the site, but also to enhance the overall user experience.

Simplicity, white space and a contemporary editorial grids became base for an emotional journey designed to engage and inspire the customers. The homepage went live last summer and numbers showed that the result was much better than even hoped for.