Unmute
Copenhagen
ABOUT
The KONE sonic identity is a proprietary system of distinct audible brand assets created with a cohesive sonic expression designed to convey the unique brand personality and amplify the KONE brand experience in the realm of sound. With this strategic use of sound and music KONE is taking another significant step towards stronger brand recognition in securing a coherent and recognizable sonic profile across touchpoints.
All melodic, harmonic, rhythmic and sonic elements and flavours defining the KONE audible experience are carefully chosen to strike a balanced sound world that points towards the KONE Experience Drivers: sense of life, sense of flow and sense of trust infused with an authentic, human, energetic and inspiring edge.
Back to KONE Sonic Identity project
Scott Nellis aka Manic Minotaur
Illustrator, Manic Minotaur
United Kingdom
The Artist as Photographer
Creative Director, Ken Gerhardt Photography
South Africa