ABOUT

IMAX is a world famous entertainment technology company, specializing in large-format motion-picture presentations and a long-time leader in immersive cinema. To amplify the new logo ident for IMAX Documentaries Unmute created an iconic sound - mixed at the legendary Abbey Road Studio and tailored for IMAX Movie Theaters all over the world. From pioneering stadium seating to building the world’s highest-resolution cameras, IMAX continues to reshape the documentary experience for audiences everywhere.

Built around an iconic opening animation, created by Rokabye, the new sonic logo is designed to pull us from blur, straight into focus, highlighting IMAX’s commitment to bringing a myriad of amazing stories into focus. Being expansive, precise, and instantly recognizable the sound primes audiences for immersion from the very first second, reinforcing IMAX’s role as the global benchmark for awe-inspiring nonfiction filmmaking.