ABOUT

The main concept of this project is to focused on developing a fictional corporate identity for a chain of Indian restaurants. The target audience are aimed at the people who are into the Indian cuisines. In addition to this, I had started this project by identifying the potential branding name for the Indian takeaway. I had come up with the name “Mumbai Palace” as part of the Indian restaurant name. Behind the name, the Mumbai is situated in north-western part of the Indian state of Maharashtra. So this is the suitable name for the Indian takeaway where it will solely based on with the Mumbai theme.

Moreover, the design identity are stylised with a modern feel to it. The corporate identity logo are used with text and icon and are utilised with the Indian theme. The recipes menu are made up with 3 menus that are involved with starter, main and dessert recipes, separately. The colour-wise are used with red and gold colour as part of the royalty theme.