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UNIT9 director Cole Paviour took on the exciting technical challenge of creating a unique experience for Sony by using cymatics, the visual representation of sound.

“Sound So Loud You Can See It” brings Sony’s MHC-V7D speakers to life using LED lights and an array of substances. Resonating sand, dancing paint, sonic water sculptures, dry ice bubbles and ferrofluid coordinate with the instruments, sound spikes and vocals of “Hideaway” by Kiesza to mimick the song’s journey from a dark and quiet beginning in the woofer to a final visual crescendo that brings the science of sound to life.

To emphasise the sound pressure created by the MHC-V7D and the incredible power of the bass speakers, the video was shot in 2K at 2000fps, allowing you to see fully the incredible shapes and behaviours of cymatics.

Credits:
Director: Coler Paviour
Agency: Hope & Glory
Brand: Sony
Creative Partner: Michelle Craig
Executive Producer: Andrew Davies, Michelle Craig
Producer: Harry Starkey-Midha
Creative Director: Yifei Chai
Production Assistant: Kane Philips
DOP: Carl Burke
1st AD: Elliott Tagg
Tech Team: Yu-Chang Chou
Tech Team: Duarte Aragao
Focus Puller: Job Reineke
Phantom 2K Operator/DIT: Jason Berman
Gaffer: Sol Saohati
Grip: John Kolthammer
Lighting Technician: Genki Mcclure, Max Halstead
Art Director: Fred Allsop
Construction: Peter Harris
Runner/ Driver: Craig Bruce
Runner: Jonny Andrews
Editor: Alex Burt
Creative Researcher: Liya Ye