ABOUT

The new Prius is the perfect getaway car. We set out to prove just that, with three technology experiments, each invented to show off a different feature of the car. Each of the experiments involved a complex mix of technological challenges and all visual effects had to be done in-camera, without any post-production effects.

UNIT9 Director Anrick worked closely with Saatchi&Saatchi LA and the folks at Toyota to film three spots, each showcasing a different feature of the brand new Prius. Our ads include a smoke-emitting piano, a dancer navigating through a room full of shifting laser tripwires and an LED light creating intricate patterns behind the moving car.

Credits:
Director: Anrick
Agency: Saatchi&Saatchi
Agency Producer: Dana Hong
Executive Producer: Michelle Craig
Producer: Alexis Celic
DOP: Pat Scola
Production Designer: Patrick Lumb
Editor: Neil Meiklejohn, Rock Paper Scissors
Colour: Derek Hansen, Velem
VFX: Ghost Town Media