ABOUT

"Edelman was tasked with driving the mass awareness and buzz for Taco Bell's first London restaurant openings, in a way that felt relevant to Taco Bell but also to the everyday Londoner.
Taco Bell is a successful US mexican inspired fast food brand, which had begun its expansion across the UK but had not yet set foot in London.
In food obsessed London, most people wouldn’t notice the arrival of another American food chain.
Creating hype around the opening in a city where restaurants open every day was going to be a challenge. Not to mention the fact the Londoners are proudly territorial – it was going to take a charming and cheeky way-in to break through those stiff upper-lipped barriers!
Big Ben – possibly London’s most iconic landmark – was down for repairs. For four years, London would be missing the classic hourly chimes (known as The Westminster Quarters) which offer a soundtrack to the city, accompanying Londoners on their way to work and delighting visitors every day."