ABOUT

In its never ending quest to create unforgettable nights for fans everywhere, Absolut wanted to launch an adrenaline-inducing experience that brought music lovers as close to electronic music artist, deadmau5, as possible.
They get to release a track with him.

This interactive VR storytelling experience allows fans to actually visit deadmau5’s studio as he puts the final touches on his latest creation, “Saved.” We then shift to a CGI world as we navigate deadmau5 on an exhilarating adventure to reach the stage. We help him locate his car and his forever companion, Professor Meowingtons, and travel through the city to reach the club. We encounter bouncers and club goers who try to stop us as we reach our final destination:
A nightclub of screaming fans.

Credits:
Director: Horton De Rakoff
Agency: Forever Beta
Brand: Absolut

Executive Producer: Richard Rowe
Technical Producer: Dimitris Doukas
Lead Developer: Andrew Oaten
Project Manager: Martin Jowers
Head of VR: Aurelien Simon
Art Director: Karol Goreczny
Environment Architect: Kate Lynham
Character & 3D Artist: Julien Didisheim
UX Designer: Camille Theveniau
Illustration: Miguel Rojo
Designer: Gosia Pawlak
Head of QA: Dominic Berzins
Senior QA Tester: Tom Watson
QA Tester: Andrew Heraty
QA Tester: Aoife O'Friel
Live Action Producer: Alaster Armitage-Brain
Camera Operator: Seb Haugmeister
Camera Assistant: Andrewa Dutton
Sound: Mike Ritchie
Motion Capture Studio: Fast Motion
Post Producer: Kassi Koufaki
VFX Supervisor: Zlaten Del Castillo
VR Artist: Jakub Wesolowski, Alister Chowdhury, Rodolfo Zani
Sound Design & Music: Dog Collective (Mark Sayfritz)
'Making of' Film: Geraint Smith
Additional VO Recordings: OM UK
Concept Artist: Richard Buxton
Art Director (Discovery Phase): Frederik Aven
Creative (Pitch): Laura Cortes