ABOUT

The brief:
“We want to transfer our Social Responsibility Report into digital platforms.”

My solution:
There was the original print version, which I dynamically transformed into an iPad & Android app, and we also created a browser-based version. In addition to the content, Unilever wanted to promote its digital principles: "be human, be real, be connected and don’t forget to have fun!". We’re talking 100% digital publishing strategy here, and I take pride and pleasure in the fact that I produced all content in-house.
The app I created carried the clear and consistent voice of Unilever to its audience: human, open, connected, entrepreneurial, optimistic, fun, authentic, collaborative, fresh, serious, but never heavy-handed.