ABOUT

As United Arab Emirates national airline, Etihad Airways, is starting to reopen flights, we were tasked to create a global brand campaign announcing the restart of their flight routes whilst making consumers aware of their Wellness guidelines, positioning the company as an airline of choice.

The Life is Waiting campaign is about alleviating people’s fears of flying, reassuring them that they can safely fly with Etihad whenever they feel ready. The various shots of defining moments in life are reminding people that life, family, friends, adventure are waiting for them and that Etihad empowers them to take back the world.

With the Life is Waiting campaign, consisting of an online film and various social assets, Etihad aims to get people excited about traveling again by reassuring the world that they have taken action and are pioneering the new way of traveling responsibly with the implementation of several new stringent health and safety measures.