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Echo has completed the graphic redesign of iconic men’s grooming brand Brylcreem.

With a rich heritage beginning in 1928, Brylcreem is a classic icon of British men’s hair styling. The brand has evolved over time, with a growing portfolio and diversifying age range of target consumers. However, despite a loyal following, Brylcreem needed a new design to really reinforce its iconic equities and emphasize its roots, whilst creating a contemporary look and feel.

Echo’s task was to create a new graphic design that helped restage Brylcreem, bringing to life the brands timeless expertise in male grooming.

The new design champions Brylcreem’s authentic roots and is inspired by the idea of ‘the original man’.

Creating a contemporary yet classic design, Echo helped an iconic British brand appeal to a new generation of consumers.