Unified Theory, a design agency in New York, has been awarded a place in the 2018 HOW International Design Awards for their 'Share the Air' campaign for The Palau Prevention Unit.
This year marks the 25th anniversary of the awards, judged by Su Mathews Hale, Pum Lefebure, Leland Maschmeyer, Vanessa Foley and Brian Collins.
Palau's clean air is one of its most important natural resources. The constant influx of visitors brings along unwanted baggage — secondhand smoke. The campaign spreads a positive message about celebrating the right to breathe air that is free of toxins and pollutants. Rather than showcasing extreme graphic imagery or scare tactics typically found in anti-smoking campaigns, Share the Air utilizes a bold, graphic feel that borrows from Palauan culture.
View our winning work on our site and all the other winning entries at HOW Magazine.