ABOUT

IDEA

UNICEF presents: PRESS HERE NOW

"Pincha Aquí" in Spanish means both "Press/Click Here" and "Get Vaccinated Here."

With the goal of raising funds and helping deliver vaccines to the places where they were needed most, a campaign was created to encourage individuals and companies to make a donation. The idea was to transform a simple click into a COVID-19 vaccine.

To achieve this, a 100% performance-driven campaign (deployed through Google and Programmatic platforms) was launched using banner ads across multiple digital channels. Users were invited to donate through a clear call-to-action: PRESS HERE NOW.

Once users clicked on the banner, they were redirected to a donation page where they could contribute and learn how many vaccine doses their donation would help provide, as well as the impact their support would have on children facing hardship in different parts of the world.

Today, Press Here Now may seem like a simple mouse click. But for a child—or their caregiver—receiving a vaccination, that same action can change their life, the life of their family, their classmates, and ultimately help save countless lives.