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Following an eight-month consultation of the global team, we helped the Communications team at IP Network transform from their original name and identity into the superior international media sales house. The exercise was specifically designed to bring the global network closer to their parent company, RTL Group, and reflect the 400+ first-class broadcast and digital media partners.

We translated this name and purpose into a design language that offers a versatile application of deltas and dashes to reflect both the brand identity and also the ‘play’ element to Total Video. Armed with a new brand and design, we expect to see RTL AdConnect become celebrated for their expertise in delivering effective strategies for helping some of the best brands reach new markets and audiences, delivering on their business change objectives.

Armed with their new name of RTL AdConnect, a clear positioning statement of ‘international advertising solutions’ and a ‘catch-all’ brand story of “reach more”, this brand is now positioned for a bright future delivering effective and innovative strategies for ‘brands on the move’ as they seek to reach into the geographic and audience markets of the future.