About us

Uncommon was set-up six years ago by Lucy Jameson, Natalie Graeme and Nils Leonard. There’s never been a more urgent need for change, both in our industry and in the world. People wouldn’t care if three quarters of brands disappeared right now. But, some brands can make a difference like never before. They do things differently, ultimately becoming brands that people in the real world are glad exist. These brands are valuable. They are few and far between. That’s why we call them uncommon brands. It’s also why we named our business Uncommon.
Our global creative studio, based in New York, London & Stockholm, is built to address the need for change. Six years in, we continue to make awarded and stand-out work across a breadth of brands locally and globally.
Off the back of being named Campaign’s ‘Independent Agency of the Year’ in our second year, we then went on to be awarded Campaign Magazine’s coveted ‘Creative Agency of the Year 2020’ a year later. We were also recognised as the first ever ‘Most Contagious AOTY’ – which champions creativity, then also making the Contagious Pioneer list twice in a row in 2021 and 2022. Campaign also awarded us with ‘Creative Agency of the Year’ and ‘Independent Agency of the Year’ in 2021. The first time one agency has been given both titles. In 2023, we were also named AdAge’s ‘International Agency of the Year’.

Today, Uncommon connects into Havas’ unique Village model. 74 close-knit creative communities around the world with wide-ranging capabilities to support a brand’s every need. Unlike other agencies we are not part of an advertising conglomerate. We are part of entertainment company Vivendi, a family-owned company. This means we can tap into culture at scale with direct access to music labels, gaming companies, event organizers, TV networks and studios. Giving Uncommon unprecedented access to some of the most powerful talent and creator partnerships on today’s cultural landscape.

Ranking
#14 Ranked Marketing Agency
Recommendations
- 
Currently No Client Rating
Achievements
Project featured:ITV - Clap from our carers
on 17th October 2020
Project featured:WE WOULD ALL BE LOST WIHTOUT A HOME
on 5th November 2020
Project featured:Hope is Power
on 26th February 2021
Project featured:ITV - Poison
on 12th May 2021
Project featured:BT - Hybrid Wifi
on 13th May 2021
Project featured:ONE/SECOND/SUIT
on 3rd November 2022
Project featured:Poison
on 10th November 2022
Project featured:WWF - Race Back to Life
on 22nd November 2022
Project featured:Flip
on 23rd November 2022
Project featured:Change.Accelerated
on 7th December 2022
Founded
2017
Size
101-250 People
Creativepool member since 18 September 2017