About me

I am an experienced, composed, and analytically driven digital marketing analyst with an extensive track record spanning 13 years across various sectors, including banking, B2B, retail, health, financial services, and agencies. My expertise lies in leveraging data insights to enhance customer journeys, refine marketing strategies, conduct analysis, and effectively communicate data-driven narratives.
My proficiency in digital marketing encompasses a wide spectrum of channels and techniques, such as SEM, SEO, social media, email campaigns, direct marketing, and A/B testing. I have a proven track record of successfully orchestrating multi-channel websites and marketing initiatives. Additionally, I possess hands-on experience with various marketing technologies, including Martech, Adobe Experience Cloud, Google Analytics, Google 360, Power BI, HubSpot, and Datorama.