ABOUT

This project sets out to introduce new Asian cultural experiences to
people in London. Bringing a Korean style dessert cafe with the Korean
zodiac theme, is an ideal way to encourage people’s interest about Asian
culture. The target audience is between the age of 10 - 30 and mainly
consists of women, as this group of people is more likely to explore new
cafes. Colours, shapes, and items are made thoughtfully to identify the
brand. Mainly illustrations and colours are used for designing the brand.
To give more experiences for aimed customers, menu and coasters were
designed differently based on my original idea.