ABOUT

DYORRedefining Crypto Research with AI PrecisionProject OverviewClient: Michael ChiangRole: Logo Designer and Visual StrategistObjective: Design a logo that captures DYOR’s focus on reliable crypto insights, AI analysis, and the brand’s commitment to transparency and truth.
About DYOR:DYOR is an AI-powered research tool that helps users verify the credibility and performance of crypto influencers by analyzing their tweets and token impact. With powerful insights from top influencers and exclusive bot tools, DYOR empowers traders to make informed, trustworthy decisions in the fast-moving world of crypto.Objective:To design a logo that captures DYOR’s focus on reliable crypto insights, advanced AI analysis, and a strong commitment to transparency and truth — the core values behind the brand’s mission.
Design ApproachThe logo concept embodies data precision, trust, and intelligence.Geometric balance and modern typography were used to represent DYOR’s analytical strength, while the subtle symbolism of connection and verification reflects AI-powered insight.The visual identity aims to feel futuristic yet credible, resonating with both tech-savvy investors and data-driven traders.
Deliverables:Logo design (primary & symbol versions)Color palette and typographyVisual style directionBrand iconography and pattern conceptsMockups for digital and app interface usage