Chester Zoo understands that retaining its members, followers and donors is vital. Each year they look for new ways to thank these special people for their continued support. Ultimate have been appointed for the last 2 years to design and create their Christmas message and we are delighted to have the opportunity to share our work with you.
The purpose of this animation was to deliver a powerful message with conservation at the heart of it. It is important that that those in receipt of this animation feel compelled to continue supporting the charity. However this was sent at Christmas, so our delivery had to reflect this time of year which should be filled with joy and laughter.
The animation must continue to highlight that these wonderful animals are up against habitat loss, human wildlife conflict and the pet trade.
We had to strike the balance of underlining the ‘wonder’ and ‘specialness’ of each animal so that the audience feel compelled to ‘make a wish for them’. But respect that at Christmas time we also want the audience to get everything they wish for too.
The ‘Chester Zoo Christmas Greeting’ is a fantastic example of animation which tells a story whilst carefully weaving in their key conservation messages.
‘The Lanterns at Chester Zoo’ (a campaign also delivered by Ultimate Creative Communications) had enjoyed its most successful year to date and we decided to continue this story.
We created a magical world full of creatures that inspire us to stop, to look and wonder that they would wish for this Christmas. Because there is a little bit of magic in every animal at the zoo.