U LA LA London

ABOUT

Furla's celebrated their new store opening in the Spanish Capital. The CEO of Furla, together with Fabio Fusi, Creative Director of the brand, welcomed more than 300 guests who joined a party where we integrated Furla universe perfectly with the location. Light, technology, colour and nature created a fully immersive 360º interactive experience. U LA LA took the lead in making Fabio Fusi's, idea come to life. U U LA LA led creative concept for this one of kind event and managed all elements of the production side of the event, ensuring everything went off without a hitch.
The guests had the privilege of discovering both the different Furla collections, divided into floral installations, and the huge box covered with mirrors located in the centre of the garden. Meanwhile, we also took lead in producing the , a sphere-shaped projector was in charge of presenting the video for the new Autumn / Winter 2015 advertising campaign, made by the famous photographer Mario Testino.

MADEIT CREDITS

Furla: Launch Event

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