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The feature-length return of Red Dwarf on Dave!
The switch from series to a one-off format gave us the opportunity to approach the creative as if it were the launch of a Hollywood movie, demonstrating that this was a piece of event-TV that would deliver laughs, high-quality special effects and genuine drama.

We started the campaign with a stripped-back AV and OOH teaser phase which dialled back the series’ humour in favour of a darker and more dramatic tone.