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Art&Graft have designed and developed the branding, OSP and idents for UKTV’s rebrand of Watch to premium, flagship entertainment channel ‘W’.

With bold ambitions to challenge the comfort zone of women's TV and offer viewers smart escapism and rewarding journeys, the branding needed to mirror this brave strategy, whilst also working with a broad range of content. Our solution was to create a strong, confident design system that reflects the modern personalities of this female demographic, while also being welcoming and appealing to wider audiences. Sidestepping overtly feminine design tropes - pink, fluffy, soft - we have created an authoritative, premium channel brand that audiences, especially women, can relate to, be inspired by, trust to curate great content and most importantly be entertained by.

Project featured: on 15th February 2016

W Channel rebrand

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